Creating content concepts. Likely the most difficult part of the social media game for you. It is for most people, actually. “What the heck am I supposed to post about today?!” A question everyone has at least at some point in their social media career.
I’ve worked with dozens of people (like you!) to help them figure out what they should be posting. There’s a science to it. It’s also an art. How do you come up with concepts to post about that are interesting and that will help you gain more followers?
Here are 3 things you can do to help you come up with amazing concepts for content creation:
- Figure out two or three MAIN topics you want to share about on your social media platforms
- Giving yourself a structure and guidelines for what you will regularly post about will help you stay focused and grounded. It’s very easy to get distracted by what other people are doing. Don’t lose sight and focus of what YOU are doing. Put your blinders on and just keep moving forward with your strategy, as long as it’s a good one.
- Find the best spots to take pictures and videos within an hour from where you live or work
- You need to be willing to get out and work. Get out and shoot content. Make an effort to explore the area around you and discover those hidden gems. Driving an hour or less will usually get you pretty far in terms of how many places you can see! Get outside and just look around!
- Let’s pretend for a moment that you’re going through a major life change. You just moved. You got a divorce. You just suffered a significant loss. You lost a job. You gained a new family member. You started a new job… Whatever the case, a change in life can be related to a change in the seasons. When you’re outside, you may notice that all the leaves are gone and the air is getting crisper. It reminds you of this change in your life. On your journey to find a cool new outdoor location for a picture, you find an area with lots of pretty trees that have lost their leaves and it reminds you of this new change in your personal life. Breathe that change in, let it show on your face, snap the photo, and create a meaningful caption that relates to you and others about life’s changing events.
- Have a brainstorming session with a friend
- One of the most beneficial things I do with anything I’m creating is getting feedback from people I trust. People I know are knowledgeable about what I’m asking them and can give expert advice. I love sitting down, even for 30 minutes, and bouncing ideas back and forth with each other. This is where the creativity starts happening! Ideas come out and it’s inspiring. Some of these ideas are not very good and that’s OK. But some of the ideas turn into content worthy to make it to the social media feed. Jackpot. The value of a good brainstorm session is irreplaceable. Don’t feel like you have an expert friend? Shoot me an email – I’d love to look at your idea. firstname.lastname@example.org